it's pronounced eh-leh-nah
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PABST LABS®

ROLE: Creative Director / Producer

CLIENT: Pabst Blue Ribbon

PHOTOS: Morgan Rindengan

SCOPE: Concept and execution of social media creative for the launch of Pabst Labs’ THC-infused Seltzer [5MG THC in 2020 and the upgraded 10MG in 2021]